The goal of this project was to develop a branding system for the assigned sports team or create assets that align seamlessly with its existing identity. Houston Dynamo FC already has a strong and recognizable brand—especially its logo—so the project focused on extending that established visual language. The logo’s distinctive shape became a recurring design element across the final deliverables: two sets of Jerseys, a printed T-shirt, custom packaging for the shirt, and a motion graphic poster.

This project highlights the versatility of a well-defined brand direction, demonstrating how multiple cohesive assets can be produced from a single visual foundation. The result is a unified aesthetic that remains consistent with Dynamo’s established branding while exploring its potential across different mediums.