This project was designed to build familiarity with Adobe After Effects through the creation of a branded bumper ad. The objective was to develop a short animation based on an existing brand identity, incorporating its full design language—color palette, composition, typography, and motion style.

This particular bumper ad was inspired by the nonprofit organization Center for Urban Pedagogy (CUP), drawing from its bold visual system and socially driven tone to create an animation that remains faithful to the spirit and aesthetics of the original brand.